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This web site has the following in the web site, "Configure a vehicle the way you want- from colors to options - and get a Net Price." Our analyzers noticed that the web page also stated " Search the inventory of a dealership near you for the exact vehicle you want." The Website also said " Sign up for email updates. What ever your Service needs, we have you covered. The Works and The Diesel Works. With over one million combined hours of Ford specific training, our Technicians will keep your Ford running like-new. How can we help? Please enter your Postal Code." The website's header had Ford as the most important optimized keyword. It is followed by Car, Cars, and Truck which isn't as highly ranked as Ford. The next words chinese.ford.ca uses is Trucks. SUV was included and might not be seen by search crawlers.